Pop Up shopping is the current trend, finely curated with a Luxe touch.
Having successfully completed their tenth popup in Geneva, Switzerland. The Amanqi Edit is here again with their eleventh popup called the “Summer Candy popup”. Now in the UAE. For all the shopping enthusiasts in Dubai, this is a great opportunity to get to buy some intricate pieces at this popup.
Whether you’re looking for the perfect summer ‘must-have’ pieces or immersing yourself into a world of artistic brilliance, The Summer Candy Pop Up by The Amanqi Edit is your ‘go-to’ for the ultimate retail experience.
This August, The Amanqi Edit is bringing together a curated selection of 8 emerging labels to Dubai, the United Arab Emirates for a popup bringing together some incredible contemporary luxury designer labels under one roof at the inimitable Pastryology.
The eleventh in The Amanqi Edit’s pop up series. The Summer Candy Pop Up by The Amanqi Edit has incorporated a beautiful curation of brands such as the jewelry extraordinaire Jwaher and Marmari. And international talent RSR by Riti Shah.
Coming to Pastryology for the first time, The Summer Candy Pop Up is not to be missed.
The eleventh in The Amanqi Edit’s pop up series. The retail experience has incorporated a beautifully curated selection of brands. Such as Dubai based Marmari Jewellery, jewelry extraordinaire Jwaher Jewels & international talent such as RSR by Riti Shah.
Taking place on the 31st August, The Summer Candy Pop Up by The Amanqi Edit stems out from the traditional realms of retail space. At the popup, pastreology is serving as a fun get together to enjoy decadent pastries, scrumptious savories, and refreshing teas.
Founded by Manal, Amani & Tabinda Waqi
The Amanqi Edit, Pop-Ups
are the digital platform’s venture into retail space, bringing together
international and local brands in a finely curated shopping event.
Marmari :
Tell us something about your brand.
Marmari designs originate in happiness and positivity, and the collection is celebratory by nature. Marmari empowers women by celebrating each woman’s unique beauty and inner strength. This is reflected in the ideas behind every design, the one of a kind collection of geodes and in the choice of gemstones and colors across all the six collections.
Marmari was a dream until recently. I wanted to create pieces that would stand the test of time and would tell a story.
What makes Marmari unique from the rest?
I believe that every brand has different aesthetics.
There is more to Marmari than meets the eye. Marmari is not only beautiful handcrafted jewelry.
It is ethically sourced and produced and encourages sustainability by working with refineries and sourcing gems whenever possible from miner artisans who rehabilitate the lands after mining the stones.
Thanks to the amazing teams I work with, we are only getting started. Every step we take leads us to a more sustainable path.
How has popup’s organized by The Amanqi Edit helped you?
A popup with The Amanqi Edit is much more than a popup. The team of sisters is extremely talented and dedicated. There is a lot of publicity around their popups due to their well-earned reputation and connections. They always go the extra mile.
I have 6 collections in total. Manal helped me understand the market in Geneva and together we chose the pieces that we thought were the best for that particular Market.
The upcoming popup in Dubai will be my second with them but definitely not the last!
RSR by Riti Shah:
What gives your label an extra edge from the others?
Born with the belief that the man and woman were made equal, RSR brings to you fashion that celebrates the power in each individual. Structure and geometry build each garment with a revived expression of the past employing the essence of art. Curated with the finest thread, RSR brings fashion that does more than expression, it emanates a voice for you.
What do you expect from the Summer Candy popup by The Amanqi Edit?
My association with The Amanqi Edit goes back to before I started my Label.
It is one of the finest platforms to keep in touch with the Fashion industry, up to the minute trends, make up tutorials and cool places to visit and has always lived up to that reputation. I am looking at some great collaborations in the Middle Eastern Market, Good exposure to buyers.
Have you been to any popup shops before? How was the experience like?
I have been to Pop Up Shows in India before, and I feel that Good curation and the right type of clientele for the same is very important along with quality marketing for the idea to be a success.
I have had experiences where I’ve come out with many shopping bags but also somewhere I’ve not been able to understand what to purchase, or what the purpose of the pop up is due to the presence of too many brands all extremely varied in terms of style, product, quality and price points.
Jwaher:
Jewelry plays one of the key features in the Middle East. How did you think of starting this business?
We believe that jewelry is a girl’s best friend We chose to start a business that belongs to our culture and introduce it to the world
What unique pieces do you have which not many others have?
We think all our pieces are unique they are made with love, creativity and Inspired by our environment & culture
How has the audience in the UAE been like?
Amazing! We really loved the feedback from our amazing customers in Dubai.
RURU:
Tell us something about your label, your ideology behind it
Ruru’s direction goes hand in hand with the beauty of minimal things in life
what inspires me to create ruru’s aesthetic is the concept of modern minimalism adapted to kaftans and dresses for every-day use ruru has been entirely envisioned by a comforting framework, with the added touch of a refined elegance look.
What is one thing you feel makes the women’s outfit complete?
Combining comfort, luxury and femininity
